Question: How can AdaptTech leverage Google's Quality Score to reduce their cost - per - click ( CPC ) in search advertising? By increasing their bid

How can AdaptTech leverage Google's Quality Score to reduce their cost-per-click (CPC) in search advertising?
By increasing their bid amount
By improving ad relevance, expected clickthrough rate, and landing page experience
By targeting more generic keywords
By using fewer ad extensions
How can AdaptTech leverage Google's Quality Score to reduce their cost-per-click

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