How can American Airlines provide a better loyalty program to outcompete their competitors?

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Strategic Management An Integrated Approach

ISBN: 978-1111825843

10th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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Posted Date: Feb 22, 2024 07:22 AM

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How can American Airlines provide a better loyalty program to outcompete their competitors?

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To create a loyalty program that outcompetes competitors American Airlines could consider several strategies to enhance value and engagement for its customers Here are some suggestions 1 Tiered Member... View the full answer

Strategic Management An Integrated Approach

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