How can consumers create value for brands and marketers? Choose a company/ brand and develop a case

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How can consumers create value for brands and marketers? Choose a company/ brand and develop a case study to critique some of the challenges and issues that emerge with consumer engagements on marketing platforms.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 14, 2024 08:18 PM

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How can consumers create value for brands and marketers? Choose a company/ brand and develop a case

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Consumers can create significant value for brands and marketers through various means including active engagement brand advocacy feedback and cocreation Lets explore this concept through a case study ... View the full answer

International Marketing And Export Management

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