Question: How can I write and explain these Relevant data for New Belgium Brewing? I need sources also the case is New Belgium Brewing (A): Social

How can I write and explain these Relevant data for New Belgium Brewing? I need sources also

the case is New Belgium Brewing (A): Social Responsibility as Competitive Advantage*

Relevant Data :

Strengths

- Sustainability

- Employee Owned

- Transparency

- Unique Product

Weaknesses

- Small Production Sites

- Green Commitments

- Small Marketing

- Business plan for company made for small scale; I.e., benefits/community involvement etc.

Opportunities

- National Growth/ Innovative Improvement

- Larger Production Sites

- Marketing Enhancements

- Education on Beer Culture

Threats

- Large Brewing Companies (AB-INBEV)

- Remaining Eco-Friendly

- Losing the craft aspect through expansion

- Retail and distributor fulfilment stress

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