Question: how can research and data analysis help companies meet the needs and needs of their customers? Once company can do that, digital marketing leaders need

how can research and data analysis help companies meet the needs and needs of their customers? Once company can do that, digital marketing leaders need to be careful with this data, because it may contain sensitive consumer information, such as PII (personal identity information) or may lead to ethical issues. How does the company ensure that customers feel comfortable using any data about them?

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