How can Total Quality Management be applied in the service industry, and what unique considerations should service-based

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How can Total Quality Management be applied in the service industry, and what unique considerations should service-based organizations take into account during the implementation process?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 27, 2024 09:26 PM

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How can Total Quality Management be applied in the service industry, and what unique considerations should service-based

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International Marketing And Export Management

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