Question: How can value be built through effective SEM strategies, and what are the key differences between the account, campaign, and ad group levels in SEM

How can value be built through effective SEM strategies, and what are the key differences between the account, campaign, and ad group levels in SEM structure? Additionally, how do different types of keywordssuch as broad match, phrase match, exact match, and negative keywordsimpact campaign performance and targeting?

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