Question: how could one answer these questions in reference to the brand, Brooks Brothers? 1. Select two traditional advertising media tactics for your Integrated Marketing Campaign

how could one answer these questions in reference to the brand, Brooks Brothers?

1. Select two traditional advertising media tactics for your Integrated Marketing Campaign (IMC) from the following list and explain why you chose those tactics:

  • Television,
  • Radio,
  • Billboards,
  • Magazines,
  • Newspaper

When choosing tactics, consider what media is used by your target market.

2. Explain the details of location, seasons of the year, times of day (if applicable), media outlet (specific magazine, television station/shows, radio stations) for each tactic that you chose. Explain how that relates to your target audience.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!