Question: how could one answer these questions in reference to the brand, Brooks Brothers? 1. Select two traditional advertising media tactics for your Integrated Marketing Campaign
how could one answer these questions in reference to the brand, Brooks Brothers?
1. Select two traditional advertising media tactics for your Integrated Marketing Campaign (IMC) from the following list and explain why you chose those tactics:
- Television,
- Radio,
- Billboards,
- Magazines,
- Newspaper
When choosing tactics, consider what media is used by your target market.
2. Explain the details of location, seasons of the year, times of day (if applicable), media outlet (specific magazine, television station/shows, radio stations) for each tactic that you chose. Explain how that relates to your target audience.
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