Question: How could one perform a PESTEL analysis and identify key drivers of change for Starbucks, and based on this analysis, how could one construct four
How could one perform a PESTEL analysis and identify key drivers of change for Starbucks, and based on this analysis, how could one construct four (4) potential scenarios for the evolution of Starbucks environment? What would be the strategic implications for Starbucks in each scenario?
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