Question: How did Frito - Lay leverage user - generated content for its Doritos brand? Group of answer choices By partnering with a digital marketing agency

How did Frito-Lay leverage user-generated content for its Doritos brand?
Group of answer choices
By partnering with a digital marketing agency for content creation
By hiring Instagram influencers to create content
By hosting a contest for consumers to create Doritos commercials
By outsourcing content production to professional video creators

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