Question: How did Rocket Fuels A/B test help demonstrate the value of its online advertising?Option ABy testing two different creative designs of the same ad for

How did Rocket Fuels A/B test help demonstrate the value of its online advertising?Option ABy testing two different creative designs of the same ad for preference ratings.Option BBy comparing ad-exposed users (treatment group) to a matched set of similar non-exposed users (control group) to measure differences in conversions.Option CBy randomly assigning customers to see either Rocket Fuel ads or competitor ads, then comparing awareness.Option DBy surveying customers after ad exposure to ask if they remembered the brand.

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