How do Consumers Minds work in visual contexts, metaphor analysis, and the power of story telling both
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How do Consumers Minds work in visual contexts, metaphor analysis, and the power of story telling both by the consumer and the Marketer?
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Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
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