How do descriptive headings differ from informative headings?

Descriptive headings require more creative skill to write.

Descriptive headings target the primary audience segment; informative headings target secondary readers.

Descriptive headings are longer and more detailed; informative headings are short and to the point.

They are essentially identical.

Descriptive headings simply identify section topics; informative headings guide readers to think in a certain way.