Question: How do following decision making variables helps in choosing an advertising agency? 1. The size of the account 2. The amount of money that can

How do following decision making variables helps in choosing an advertising agency? 1. The size of the account 2. The amount of money that can be spent on media 3. The objectivity factor 4. The complexity of the products 5. Creativity concerns (answer 1300 words or more)

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