Do you agree with the new guidelines from the Federal Trade Commission requiring bloggers and endorsers to

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Do you agree with the new guidelines from the Federal Trade Commission requiring bloggers and endorsers to disclose any material connection to an advertiser?” How might this impact companies that use social media in their IMC programs?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:45 AM

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Do you agree with the new guidelines from the Federal Trade Commission requiring bloggers and endorsers to

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Marketing on the Internet is not yet subject to any formal government regulations as Internet industry leaders have encouraged the FTC to allow the in...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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