Question: Do you agree with the new guidelines from the Federal Trade Commission requiring bloggers and endorsers to disclose any material connection to an advertiser? How

Do you agree with the new guidelines from the Federal Trade Commission requiring bloggers and endorsers to disclose any material connection to an advertiser?” How might this impact companies that use social media in their IMC programs?

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Marketing on the Internet is not yet subject to any formal government regulations as Internet industry leaders have encouraged the FTC to allow the in... View full answer

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