how do i answer 1-4?

https://youtu.be/WRijJGmnJ0Q

Discussion Questions 1. One of the fastest-growing areas of sales promotion is the use of loyalty programs (also referred to as continuity or frequency programs). Please watch the video (Shopper Loyalty Rewards Customer Loyalty Programs) and then, find a specific example of customer loyalty programs and explain it. 2. Discuss the type of company that would be likely to offer discounts to consumers using Groupon. What are the pros and cons of a company using Groupon to make promotional offers to consumers? 3. Describe the various forms of cooperative advertising and the reasons they are used by marketers. 4. Referral reward programs are designed to motivate consumers to spread positive word of mouth (WOM) about products or services and thus, in essence to integrate customers into the sales force. Have you ever referred your friends through referral reward programs? Please find an example of Referral reward programs and explain it (Extra 5 points)