How do I peer respond to Matthew and ask a question:

Good evening, Class.

Starbucks is really good at showing how a modern company is able to create customer value through advanced BI systems that are used to transform data into valuable information that can be used. Starbucks' value and brand extends way beyond premium coffee by also incorporating personalized experiences, convenience, and customer service.

They are able to capitalize on BI analytics through the use of their mobile app and loyalty program, the vast amounts of data that is collected and used to maximize store locations, inventory management, and personalized marketing, such as ads. With this data, Starbucks is able to use targeted promotions, reduce wait times, and ensure the more popular items remain in stock. Their predictive analysis helps to forecast customer demand, which also allows for efficient resource allocations across all of their physical locations.

Their collection of data also raise ethical concern issues in regard to customer privacy. While Starbucks uses customer information to enhance customer experiences, there is a thin line between helpful customization and invasive surveillance that requires careful navigation. Luckily, having transparent privacy policies and opt-in consent helps to maintain customer trust, while notify customers what they are agreeing to when/if they opt-in.

BI analysis also significantly improves resource distribution within their decision-making processes. Analytics assist in staffing decisions during peak hours, inform customers and employees of new products launches, and optimize supply chain efficiency. With this approach, it reduces waste, improves customer satisfaction, and maximizes profitability.

By balancing sophisticated analytics with ethical responsibility, Starbucks is able to use BI to enhance customer experiences instead of just focusing on company value and maximizing profits.

https://www.forbes.com/sites/bernardmarr/2018/05/28/starbucks-using-big-data-analytics-and-artificial-intelligence-to-boost-performance/

https://www.imd.org/blog/marketing/value-creation-in-business/

https://improvado.io/blog/what-is-business-intelligence

-Matthew