Question: How do marketers segment a market? 2 . Why is it not advisable to target an entire market with a new product offering? Explain with

How do marketers segment a market?
2. Why is it not advisable to target an entire market with a new
product offering? Explain with examples.
3. Define current users versus others. How does this apply to
marketers?
4. How do marketers use geographic factors? Give examples.
5. What do marketers know about the demographic variables of
age, household composition, and stage in the life cycle?

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