How do marketing activities such as gifts with purchase samples by mail and product community blogs impact

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How do marketing activities such as gifts with purchase samples by mail and product community blogs impact your purchasing decisions and loyalty What was the last product you purchased because of sampling?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Posted Date: Jan 02, 2021 04:22 AM

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Marketing Management

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