How do most people read text on Web sites? o Word for word. The same way they read paper text. o Most people don't read the text on Web sites. They prefer to look at the images. o They scan the screen for what interests them or for what they need. method used by journalists. The best way to organize your information on a Web site is to use the o white space O column o inverted pyramid o block text content. Breaking up dense blocks of text by dividing them into short paragraphs for quick scanning is called o chunking o simplifying o linking o focusing Words or images that act as gateways to other content areas are called: O subheadings o hyperlinks o plug-ins o external content Directional words such as 'above and below,' 'top and bottom,' and 'next and previous,' should be avoided on a Web screen because: o they are sub-headings o they are cliches o they make sense on a printed page, but not on a digital screen o they do not follow the 3-click rule As with print publications, your audience and purpose should determine o how many graphics are important to your content. o where o why o when