Question: How do organizations use viral or buzz agents strategically? Provide examples. How can marketers use social networks, brand communities, and weblogs to expand internationally? Describe

How do organizations use viral or buzz agents strategically? Provide examples. How can marketers use social networks, brand communities, and weblogs to expand internationally? Describe a time when you were an opinion leader. Then, discuss a time when you sought out consumption related information from another considered an opinion leader. What can you learn from this?

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