Question: How do organizations use viral or buzz agents strategically? Provide examples. How can marketers use social networks, brand communities, andweblogsto expand internationally? Describe a time

  1. How do organizations use viral or buzz agents strategically? Provide examples.
  2. How can marketers use social networks, brand communities, andweblogsto expand internationally?
  3. Describe a time when you were an opinion leader. Then, discuss a time when you sought out consumption related information from another considered an opinion leader. What can you learn from this?

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