How do Palmer and hooks define vocation and purpose? Did they encounter obstacles on the way to knowing themselves and achieving their goals? To what extent do their journeys resonate? How does Sinek and "Start with Why" factor in? Gloria Watkins published her first book, "Ain't. I A Woman: Black Women and Feminism," under her pen name, bell hooks, in honor of her maternal great-grandmother, Bell Blair Hooks. Watkins wanted her pen name to be spelled in lowercase to shift the attention from her identity to her ideas