Question: How do price and value perceptions affect low - effort decision - making? Select all true statements. * The decision - making process typically follows
How do price and value perceptions affect loweffort decisionmaking?
Select all true statements.
The decisionmaking process typically follows a pattern of active evaluation high cognitive processing
Consumer perceptions play an important role in the use of pricerelated tactics
Marketers can deliver value without lowering prices by providing a differential benefit.
In loweffort decision making, price is often a determining factor.
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