Question: How do proactive and reactive public relations strategies differ? Provide an example of a company that was proactive in the handling of a product/service issue?

How do proactive and reactive public relations strategies differ?

Provide an example of a company that was proactive in the handling of a product/service issue?

Provide an example of a company that was reactive in the handling of a product/service issue? For this second example - what would you have done differently if you were in charge?

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