how do we best create, communicate, and deliver the value of the Zoom$-$mc$?$

By creating the correct price and meeting the consumer's needs.

By developing a product that the customer wants.

By focusing on each element of the marketing mix: product, price, place, and promotion.

An outdoor retailer spent $$20,000$ on Internet and print advertisements promoting its new line of sports and travel gear. From the promotion, it gained $500$ new customers. This results in $a(n)$ of $$40$ per customer.

Multiple Choice

lifetime value

profit margin

retention rate

acquisition cost

customer value