How do we define a "public" as it relates to an organization in a marketing context?

Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.

Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

The actors close to the company that affect its ability to serve its customers $-$ the company, suppliers, marketing intermediaries, customer markets, competitors and publics.

The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.