Question: How do we determine whether there is an association between the marketing outcome and marketing mix variable depending on the moderator? Checking for the signifcance

How do we determine whether there is an association between the marketing outcome and marketing mix variable depending on the moderator?
Checking for the signifcance of the interaction estimale
Checking for significarce in the maridno mix variable
Checking that the intercept is greater than 0
Orecing for the significance of the intercept term
How do we determine whether there is an

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