Question: How do you assess Ryanair's launch strategy? How do you expect Are Lingus and British Airways to respond? How costly would it be for Aer

How do you assess Ryanair's launch strategy?
How do you expect Are Lingus and British Airways to respond?
How costly would it be for Aer Lingus and British Airways to retaliate against Ryanair rather than to accommodate it?
Can the Ryan brothers make money at the I98 fare they propose?

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