Question: How do you calculate the cost - per - thousand ( CPM ) ? Divide the total media cost by the number of impressions. Multiply

How do you calculate the cost-per-thousand (CPM)?
Divide the total media cost by the number of impressions.
Multiply the total media cost by the target audience size.
Divide the total media cost by the number of impressions in thousands.
Subtract the media discounts from the total media cost and divide by the impressions.

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