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Instructions

The Detroit Tigers' baseball season is about to kick off, and the owners want to advertise that fact in the Detroit metropolitan area. They will be using television, newspaper, and radio as part of their media mix. Below is one portion of their media plan.

Media Vehicle

Audience Size

Number of messages

Cost

Rating

TV: CSI

$3,000,000$

$5$

$$90,000/30-$sec

$17$

Newspaper: Detroit News

$630,000$

$5$

$$42,000/$page

$25$

Radio: WJBR

$200,000$

$25$

$$100/30-$sec

$10$

Q$1.$ If the data given is for one week, what would the total insertions be for the plan for a four$-$week period?

Q$2.$ Calculate the total gross rating points $($Total GRPs$).$

Q$3.$ Calculate the cost per thousand $($CPM$)$ for CSI, Detroit News, and WJBR$,$ respectively.

Q$4.$ Calculate the cost per point $($CPP$)$ for CSI, D