Question: How do you define the term Customer Relationship Management? Describe the the term CRM from different point of views- marketing, and IT. What are the

How do you define the term Customer Relationship Management? Describe the the term CRM from different point of views- marketing, and IT. What are the key performance indicators for a specific service firm such as banking industry YOMA bank Myanmar and explain with your own examples. Please answer according to "Customer Relationship Management Concepts and Technologies" by third edition of Francis Buttle and Stan Maklan's book with not less than three pages

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