how do you make a Planning document with dates, assignments, deadlines and budgets to implement your strategy, for this marketing plan?

Let's assume our brand name is Sporty brands which sells sports gears, equipment with sports clothing wear.

Mission:

The company's goal is to provide customers with high-quality outdoor clothing and equipment at affordable prices. We exist to get in and keep clients. Anything else would fall into place if we follow this rule. Our offerings would surpass our customers' needs.

Industry Analysis

Between 2018 and 2023, the demand for fitness and sports apparel is projected to grow by more than USD 50 billion, with a CAGR of 5% during that period. Increased global health consciousness and the continued success of physical practises such as yoga, biking, aerobics, and other gym activities can be credited with this increase in market share. Furthermore, technical advancements in sports and fitness wear are propelling the sports apparel industry, with market leaders continuing to boost their sports and fitness wear lines year after year. These scientific advances have a slew of benefits.

Marketing objective:

Maintain month-to-month growth that is optimistic and consistent.

Increase the number of potential consumers that convert to long-term customers.

A spike in new buyers and individuals taking in old appliances on consignment demonstrates increased exposure.

Monetary objectives:

Every year's growth rate would be in the double digits.

Reduce the per sale expenses' contingent costs.

Profit margins should be increased.

Marketing mix strategy:

Product mix:

The company's mission is to keep everyone wet, comfortable, cool, and safe when they are outside. Such outdoor-oriented brands such as Timberland, The North Face, and Patagonia are the biggest rivals. Sporty Sportswear considers product creativity to be a key element in a company's success. They use technologies like Browzwear to streamline their operations. Browzwear is a piece of software that allows a company to produce goods in a digital format and adapt to consumer trends and requests more quickly, giving them a strategic edge in the market. In addition, the firm offers an Omni-heat electric product line that includes coats, gloves, and boots. This Omni-heat electric technology keeps customers warm even in the coldest weather and comes with a user-friendly and long-lasting control system. With the press of a button, the consumer will switch on the heating system. The charging packs for the heating batteries are USB compliant and can also be used to charge phones and iPods. Columbia Sportswear stands out from the competition with technical and product advances.

Price mix:

All Sporty products are high priced due to the company's advances and constant quality growth, which results in top-notch success. Sporty' price policy in the marketing mix has prioritised high quality and competitive offerings. The primary explanation for this is that the goods are either tailored to meet the needs of the customer. Because of the Omni-heat reflective technology used in those items, which is intended to keep you comfortable even in the coldest weather, some of its exclusive products, such as the Sporty+ line of coats, gloves, and boots, are a little more costly.

Place & Distribution Strategy:

Sporty ltd based in Portland sells its brands in North America as well as over 90 other countries around the world. The corporation produces the bulk of its revenue in the United States, accounting for 65 per cent, 20 per cent in Latin America and the Asia-Pacific region, 10 per cent in the Middle East, Africa, and Europe, and the remaining 5% in Canada. The corporation has always aimed to broaden its geographic reach across the globe. It works with wholesale dealers in a number of countries to supply large department outlets and sporting goods stores. Partnering with other brands to expand their presence more globally.

Promotion & Advertising Strategy:

Customer Experience & Word-of-Mouth marketing. As its covid situation best technique for trails are, 360-degree video of renowned climbers Ben Rueck and Delaney Miller scaling Corsica's Delicatessen Mountain was sent by the sportswear brand to the marketing agency. The VR campaign was seen in 50 TERREX stores across 10 Chinese cities, as well as at the brand's Rockstars launch. 360-degree video of renowned climbers Ben Rueck and Delaney Miller scaling Corsica's Delicatessen Mountain was sent by the sportswear brand to the marketing agency. The VR campaign was seen in 50 TERREX stores across 10 Chinese cities, as well as at the brand's Rockstars launch.

Cause Marketing: Cause marketing is a form of Corporate Social Responsibility (CSR) in which a company's advertising strategy has the dual goal of increasing profits while also helping the community. Cause marketing, or, to put it another way, whether an organisation does better by doing well, is referred to as cause marketing.

Sports Contests: Contests are an indicator of good promotion. And if they are not competitive, a contest will tap into the love that fans already have for the game by motivating them to feel like champions. Contests pique people's interest in what you have to give your clients, making them effective vehicles for consumer outreach and retention. Taco Bell invested $750,000 in a contest that received 224 million views in one day.

Sponsorships: Sponsorships are an extremely successful way to raise brand awareness. Consider the number of times you've seen company names on race cars, soccer uniforms, and other similar products. This form of endorsement boosts the brand's reputation and elevates a smaller company to a national or even global level. Soccer has evolved as a multicultural phenomenon, with brands from all around the world appearing on soccer jerseys and sporting venues. The naming rights to the New York Mets' home stadium cost Citi Bank a lot of money. This level of publicity for Citi Bank ensures that sportscasters would regularly reference the company's name.

Target Markets:

Participants with insufficient financial means to participate in outdoor activities. This group of people has extra money and enjoys spending time outside doing things they love. These clients, on the other hand, must make the most of their scarce funds in order to partake in a wide variety of recreational activities. For them, an outdoor consignment store is perfect because they can buy more or more supplies for the same money than they do in conventional retail stores.

Gear heads: This is a collection of people who collect outdoor equipment. This is not a "poser" group; they genuinely use the items; they just choose to provide the appropriate clothes or equipment for each task.

Bargain babies: This category would purchase items because they are a decent price, rather than because they require the object. Although some of the used goods can appeal to them, the retailer closeouts and seconds would pique their interest.

Sporty ltd aims to appeal to those who need outdoor clothes and equipment but do not have limitless financial means. The majority of outdoor adventurers do not have unrestricted funds. People choose to settle in Eugene because of its high quality of life and plenty of outdoor opportunities, and because of this, they are able to make considerably less money (relatively) than in North America.

Marketing Analysis/ research:

Several focus groups were conducted during the early stages of the marketing campaign production. These focus groups offered valuable insight into outdoor enthusiasts' decision-making processes.

An input process built on a recommendation card method is another source of competitive market analysis. Customers are asked to score claims on a scale of one to ten on the recommendation card. There are a few open-ended questions as well, which encourage the consumer to openly express positive feedback or appreciation..

Positioning

The position would help them gain a strategic advantage:

An exclusive collection of used clothes and equipment not seen anywhere else in the city. There are no used outdoor stores in Eugene, despite the fact that there are a lot of them. There is certainly a draw to the commodity, especially in a town where people love their outdoor experiences at the cost of making money, where used goods can be up to 60% less costly than their new equivalent.

Customer experience is exceptional and tailored. While Sporty merchandise is secondhand garments and equipment, there is no reason to believe that customers of a secondhand shop deserve any less than those of a high-end retailer. Also, consignment store owners have strong quality demands. The customer will get very customised support at Sporty. It's not uncommon for consignment shops to have regulars who come in on a daily basis. With this in mind, Sporty will maintain a database of consumers and their shopping histories, allowing the salesperson to provide very personal knowledge about the customer as they walk into the shop.