Question: How do you respond to the pricing issue if you can't actually prove Stevens McBride is lying? How would you handle a customer who goes

How do you respond to the pricing issue if you can't actually prove Stevens McBride is lying? How would you handle a customer who goes with Stevens McBride and then realizes it costs more?

How do you respond to the question about leaving the business?

What if a client asked about the lawsuit directly, saying, "I hear your company filed suit against Stevens McBride. Wasn't that a cheap shot at a competitor?"

Note: This scenario is based on a situation faced by one of our former students. The names and industry have been changed, but the situation is real.

How do you respond to the pricing issue if you can't

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