How do you spread the word about your business in the most effective way? Think about all forms of marketing communication (advertising, social media, public relations, written communication, personal selling, etc.).  How do you think these areas interrelate?  Specifically, if you think about a flow diagram for communication, how do you link these processes together in the best way?

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The most effective way to spread the word about a business is to create a comprehensive marketing communication plan that utilizes all forms of communication This plan should include advertising socia... View the full answer