$.$ How do you tie Perceptual Mapping and Conjoint Analysis tools together when presenting be specific? $(5$ pts$)$

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$2.$ Define Perceptual Mapping and Conjoint Analysis. $(4$ pts$)$

Perceptual Mapping is a map of our target markets$$ minds. It tells us where our company will fall on the preference line and what attributes our company holds.

Conjoint Analysis is a value system for all attributes. The Conjoint Analysis will help us calculate the market share and determine the market barrier.

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$3.$ What is utility and how can you use it$?(2$ pts$)$

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