How do you tie Perceptual Mapping and Conjoint Analysis together when presenting be specific? $(5$ pts$)$

$2.$ Define Perceptual Mapping and Conjoint Analysis. $(4$ pts$)$

$3.$ What is utility and how can you use it$?(4$ pts$)$

Use the chart below to answer questions $4-8$

$4.$ If I was a marketing manager $-$ what is the ideal or best TPU product for chart $$ be sure to list feature level and utility? $(4$ pts$)$

$5.$ Tell me why I am crying if I am the Ford, Chevy or Dodge brand manager? $(3$ pts$)$

$6.$ Calculate the $\%$ of utility for each attribute? $(7$pts$)$ you must show your work $$ do not need to create pie chart

$7.$ What is the most important thing you can tell me about a $$40,000,$ Large SUV, Vinyl, Ford? $(2$ pts$)$

$8.$ Calculate Market Share for the following SUVs. $(15$pts$)$ You MUST show your work $$ no pie charts neded!

Product A: $30,000,$ Midsize, Leather, Ford

Product B: $30,000,$ Midsize, Vinyl, Chevy

Product C: $50,000,$ Large, Fabric, Dodge

$9.$ Where do you get Brands, Attributes and Levels when doing Conjoint Analysis? $(3$ pts$)$

Use the perceptual maps posted on Canvas under Course Documents and named $$Final Exam Maps$$ as a guide for the following three questions:

$10.$ List the order of Brand Preference for drinks on the perceptual maps. Explain. $(5$ pts$)$

$11.$ If you were the marketing team for Fresca and wanted to reposition Fresca to be a preferred soft drink competing with $7-$Up and Sierra Mist what would you do$?$ Be specific. $(15$pts$)$

$12.$ How do you name new quadrants? $(3$ pts$)$

$12.$ Where are the coordinates for attributes on the SPSS output? $(2$ pts$)$

$13.$ Where are the coordinates for brands on SPSS$?(3$ pts$)$

$14.$ How do you know what recommendations should be considered strong recommendations when doing a Perceptual Mapping and Conjoint Analysis project for a company? $(10$ pts$)$

$15.$ What does TVE mean? $(2$pts$)($explain meaning not just what letters stand for$)$

$16.$ Rescale the following output that has been run through Regression Data Analysis? $(5$pts$)$

Intercept $4\mathrm{.}32$

X$1-$ $$1003\mathrm{.}7$

X$2-$ $$2001\mathrm{.}2$

X$3-10$mpg $-\mathrm{.}98$

X$4-20$mpg $\mathrm{.}21$

X$5$ Silver $3\mathrm{.}2$

X$6$ Black $2\mathrm{.}1$

X$7-$ $$3000$

X$830$mpg $0$

X$9$ Red $0$

$17.$ Explain what TPU means. $(3$pts$)($Not just what letter stand for$)$

$18.$ A high tech company is trying to find out how important certain attribute levels are to customers. What tool would be best to help them understand the most important attribute levels? $(5$pts$)$