Question: How do you use the Customer-based Brand equity model? I am confused as to how to fill it out. What does resonance, judgment, feelings, performance,

How do you use the Customer-based Brand equity model? I am confused as to how to fill it out. What does resonance, judgment, feelings, performance, imagery, and salience mean and what goes there?

The brand product I am using is Bumble and Bumble hair care.

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The Customerbased Brand Equity CBBE model provides a framework for assessing and building brand strength from the perspective of customers Heres how y... View full answer

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