1. How does a CRM help in supporting the marketing funnel and measuring results?
2. Describe three methods for generating more inbound links (i.e., backlinks).
3. Describe at least five general website metrics that a digital marketer would find want to monitor
4. Describe four of the key signals used currently by Google for ranking web pages in a SERP.
5. Describe the three primary objectives of websites; how is each objective exemplified by Amazon?
6. Explain why remarketing strategies for online advertising are typically very profitable.
7. Provide three examples of how a company might use crowdsourcing to achieve its objectives.
8. Explain the steps you would take to combat negative content about your brand across social media channels.
9. What is the difference between online reputation management and Web-based public relations?
10. What PR tactics would you recommend if your website is being pushed down the SERP by negative posts?
11. What can you learn from web analytics? In your opinion, which are the four most important metrics?