Question: How does a customer journey map differ from a service blueprint? A customer journey map offers more information on the internal processes and support systems

How does a customer journey map differ from a service blueprint?
A customer journey map offers more information on the internal processes and support systems that deliver the service to the customers more than the experience of the customer provides a more detailed look at the service delivery process across the different touchpoints.
A service blueprint offered detailed information on customer personas and lifecycle stages.
There is no difference between the two - they are simply two names for the same technique.
A customer journey map focuses more on the surface customer experience and reveals less service process details.
 How does a customer journey map differ from a service blueprint?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!