How does a digital marketer calculate ROAS? Add the total net income to the sales revenue, divided

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How does a digital marketer calculate ROAS?

Add the total net income to the sales revenue, divided by the amount lost on marketing.

Divide the revenue generated by customers over a certain period of time by the revenue generated by the campaign.

Subtract the marketing cost from the total sales growth and then divide the result by the net income.

Calculate the revenue generated, divided by the amount spent on advertising.

Related Book For answer-question

Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

ISBN: 978-1337614689

9th edition

Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw

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Posted Date: Dec 12, 2023 05:05 AM

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How does a digital marketer calculate ROAS? Add the total net income to the sales revenue, divided

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A digital marketer calculates ROAS Return on Advertising Spend by dividing the revenue generated fro... View the full answer

Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

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