Question: How does a loyalty program contribute to the customer - based brand equity pyramid? It guarantees long - term profitability by default. It replaces the

How does a loyalty program contribute to the customer-based brand equity pyramid?
It guarantees long-term profitability by default.
It replaces the need for other marketing communications.
It supports brand resonance by fostering strong relationships.
It primarily supports brand awareness at the base of the pyramid.
How does a loyalty program contribute to the

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