Question: How does a marketing funnel differ from a customer journey map? A marketing funnel is about what a company can do to move lots of
How does a marketing funnel differ from a customer journey map?
A marketing funnel is about what a company can do to move lots of customers from one stage to the next. A customer journey map is about how specific customers reach different points in their purchasing journey.
A marketing funnel is about what a company can do to reach more customers in the early stage. A customer journey map is about how potential customers decide not to continue their purchasing journey.
A marketing funnel is about what a company can do to reach a specific customer base as they move from one stage to the next. A customer journey map is about how customers speak about their experience with the company.
A marketing funnel is about what a company can do to discourage certain customers from moving from one stage to the next. A customer journey map is about how customers feel during each step of their product journey.
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