Question: How does a means - end chain connect product attributes to personal values? Through product features and product benefits Through product benefits and personal benefits

How does a means-end chain connect product attributes to personal values?
Through product features and product benefits
Through product benefits and personal benefits
Through personal benefits and customer traits
Through customer behavior and product design
How does a means-end chain connect product attributes to personal values?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Ellipses Corp. is a small business that operates in Herndon, VA. The company is located at 10 Period Lane, Herndon, VA 20170. Its federal Employer Identification Number in 77-7777777, and its...

Q:

1-2 pages of five supply chain lessons learned from the Boeing case. Each lesson can be in a short paragraph. Managing New Product Development and Supply Chain Risks: The Boeing 787 Case The 787...

Q:

NEED HELP PLEASE MIND CHALLENGE #1 Choose a favourite item that you have right now at least three (3), either clothing or accessory from your wardrobe, gadgets, etc. Use the table below to help you...

Q:

To draw the interest of investors, engage and persuade customers, and generate sales and revenues, it is critical that a business defines its product or service, as well as its features and benefits....

Q:

After reading the article below identify and briefly discuss each of the following key takeaways key criticisms/oversights, how what youve read might be implemented into daily business practices....

Q:

I have attached the discussion board 6 questions,scenario. and lectures for yourreview and response. I will submit a students questions for a response when I receive one. Thank You MKT500 Discussion...

Q:

Please make Critical appraisal for the methodology, appropriateness of research design and other critique for the research below. thank you International Journal of Academe and Industry Research...

Q:

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

Q:

The insert on pg 108 and 109 provides an outline of the different areas where hard and soft laws are in place. Briefly outline the various acts, laws, etc. for each. Do not have to go into detail...

Q:

Managerial accounting is changing rapidly as a result of technology and new types of enterprises. Below is an article that states the opposite (Talha et al, 2010). How can we reconcile the two...

Q:

Marketing Organizations and Sustainable Marketing Eric Arnould and Melea Press forthcoming George Basile, James Hershauer and Scott G. McNall, ed., Sustainable Business Practices: Challenges,...

Q:

Cobalt chloride hexahydrate, CoCl2 6H2O, is a bright pink compound, but in the presence of very dry air it loses water vapor to the air to produce the light blue anhydrous salt CoCl2. Calculate the...

Q:

What are three limitations of the income statement that often lead to misconceptions?

Q:

4 A blockchain has seven blocks. a) Draw a diagram to show how these seven blocks are all interconnected to form a blockchain. Include any values in your diagram. b) Describe what would happen if...

Q:

Fred Slezak presented the following comparative balance sheet: FRED SLEZAK CORPORATION FRED SLEZAK CORPORATION Statement of Cash Flows For the Year Ending December 31, 20X5 Cash flows from operating...