Question: How does a restaurant s menu function as both a reflection of its concept and a strategic tool within its business and marketing plans? Discuss

How does a restaurant

s menu function as both a reflection of its concept and a strategic tool within its business and marketing plans? Discuss how menu design influences customer perception, supports branding, and drives profitability. Consider factors such as target market, pricing, competition, and location. You may reference local examples such as Miami restaurants to illustrate how menus align with business goals and marketing strategies.

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