Question: How does a sales - oriented approach differ from a market - oriented approach? Sale orientation is focused on needs where market orientation is focused
How does a salesoriented approach differ from a marketoriented approach?
Sale orientation is focused on needs where market orientation is focused on wants
Market orientation focuses on generating profit through product pushing, while salesoriented focuses on fulfilling customer needs
Salesoriented focuses on longterm customer loyalty, while marketoriented focuses on shortterm profits
Salesoriented focuses on customer feedback, while marketoriented ignores customer input
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