Question: How does a target market differ from a market segment? A segment is a smaller, more closely defined part of the overall target market. A

How does a target market differ from a market segment? A segment is a smaller, more closely defined part of the overall target market. A segment is typically bigger than a target. A target is typically bigger than a segment. There is no difference; they are the same thing. A target market is a segment on which the firm will focus its marketing efforts

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