Question: How does Amazon.com, Netflix, or Google use analytics. In particular, discuss how analytics are used or should be used by Amazon.com. Has the use of

How does Amazon.com, Netflix, or Google use analytics. In particular, discuss how analytics are used or should be used by Amazon.com. Has the use of analytics made a difference? If yes, where? If no, why not? What, if anything, would you recommend? (Financial Analytics, Human Resource (HR) Analytics, Marketing Analytics, Health Care Analytics, Supply-Chain Analytics, Analytics for Government and Nonprofits, Sports Analytics, and Web Analytics)

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