Question: How does Beatty set the sales targets each year? What are her basic principles in setting those targets? b . Considering Exhibits 5 a and

How does Beatty set the sales targets each year? What are her basic principles in
setting those targets?
b. Considering Exhibits 5a and 5b, do you believe that shop managers at Bark are
feeling demotivated/giving up, or are they striving to achieve their targets? Use
quantitative metrics based on the data of the case to justify your answer. (It may
be that there is no conclusive evidence.) Show using quantitative metrics that (i)
targets seem to be motivating for a sizable amount of shop managers, (ii) even
shop managers who fail to meet the target two periods in a row may not give up,
and (iii) the continuous ambition to set targets at higher levels can lead to adverse
motivational effects in some cases.

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