Question: How does Ben Lawson's Custom Fabricators, Inc., create value for Orleans? 2 In the past, what has been Ben Lawson's competitive advan - tage ni

How does Ben Lawson's Custom Fabricators, Inc., create
value for Orleans?
2 In the past, what has been Ben Lawson's competitive advan-
tage ni keeping the Orleans business?
13 Have Orleans' priorities changed?
4 Should Ben change his business model?
How should Ben position his company in the value chain?
6 What should Ben do to ensure his company's future success?

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